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The team at Google created Real Tone, making the camera and image products work more equitably for people of color. They vastly improved the camera tuning models and algorithms to accurately highlight the nuances of diverse skin tones with the Real Tone software.

Partnering with Lizzo and GUT agency we showed how accurate Real Tone showed diverse skin tones on one of the largest advertising stages: Super Bowl LVI. No editing of the images. All images were straight from the camera.

Credits

My role __ Lead Producer for gOogle

GUT __ Agency

DIvision7 __ Production Company

Joshua Kissi __ Director

Dan Bootzin __ Editorial

Gage Clegg __ Google Creative Lead

—Full Credit list here—

FEBRUARY 2022