In collaboration with the agency GUT and Google’s Creative Lab the team set out to share one of Pixel’s most impactful inclusive features: Guided Frame. The feature uses Google AI to make it easier for people with blindness or low vision to capture photos and share daily life. Blind director Adam Morse brings the feature to life. This ran in the 2024 Super Bowl game.
Super proud of this work, it is one of those spots that makes you proud to work at Google.
We also created a Behind the Scenes of how we shot the spot too and deep dives into the feature and how Adam Morse made this spot uniquely his.
My role: Creative Producer
GOOGLE CREATIVE LAB
CREATIVE AGENCY:
GUT MIAMI
Co-Founder & Creative Chairman: Anselmo Ramos
Global CEO: Andrea Diquez
Global Chief Strategy Officer & Partner: Fernando Ribeiro
North America CCOs & Partner: Juan Javier & Ricardo Casal
Executive Creative Director: Danny Alvarez
Creative Directors: Alexander Allen, Andy Tamayo, Jeff Schermer, Jose Ramirez
Associate Creative Directors: Daniel Jaramillo, Sofia Rosell
US CEO: Sandra Alfaro
Brand Leadership: Jennifer Rangel, Joselyn Bickford, Laila Houser
Strategy: Matias Candia
Content & Data: Christian Pierre, Pedro Porto, Syed Abidi
Production: Denisse Ramirez, Stephanie Schmalbach, Renata Neumann
Operations: Junia Parodi, Kristy Garcia
Communications: Talyr Hill
Concept Production: Landia
PRODUCTION COMPANY: SMUGGLER
Director: Adam Morse
Executive Producers: Patrick Milling-Smith / Brian Carmody / Allison Kunzman
Managing Director: Sue Yeon Ahn
Head of Production: Alex Hughes
Producer: Nick Fewtrell
Production Supervisor: Polly Leach
Production Manager: Michelle Cheung
Commercial Coordinators: Sam Page-Jones / Gaaron Clarke
1st AD: Sam Dawking
Director of Photography: James Laxton
Production Designer: Marcus Rowland
Wardrobe Stylist: Johnny Fitzgerald
Hair + Make-Up: Michele Baylis
Director’s Liaison: Julia Varvara
BTS Unit: Phil Stoole
EDITORIAL (:60 TVC and BTS TEASER):
GOOGLE CREATIVE LAB
EDITORIAL (BTS):
UNION EDITORIAL
Editor: Karen Kourtessis
Assistant: Colin Davis & Nico Gilmore
Managing Director: Caryn MacLean
Executive Producer: Melissa Lubin
Head of Production: Lily Hartmann
POST/VFX: (:60 TVC AND BTS)
PREYMAKER | Creative + Technology
Angus Kneale
Verity Grantham
Melanie Wickham
Luis Martin
Ruben Vandebroek
Jay Bandlish
Jacob Weeks
Edward Lopez
Shannon Lee
Lisa Ryan Smith
Nicholas Young
Steven Miller
Nicholas Tayler
Michelle Cevallos
Brandon Phillis
Christian Reyes
Paul Cardon
COLOR GRADE: (:60 TVC AND BTS)
COMPANY 3
Colorist: Tim Masick
Color Producer: Ryan Moncrief
Color Assistant: Stephen Winterhalter, Quinn Wright
ORIGINAL MUSIC AND SOUND DESIGN (:60 TVC):
Q DEPARTMENT
MUSIC (BTS and BTS TEASER):
ANIMAL MUSIC
MUSIC PRODUCER: ALBERTO FARINAS
SOUND DESIGNER & MIXING ENGINEER: SAM MERKIN
COMPOSER: RAPHAELLE THIBAUT
AUDIO POST (:60 TVC AND BTS)
HEARD CITY
Mix Engineer TVC :60: Phillip Loeb
Mix Engineer BTS: Danny Irizarry, Jeremy Siegel
Managing Partner: Gloria Pitagorsky
Head Of Production: Jackie James
Executive Producer: Liana Rosenberg
Senior Producers: B Muñoz, Nick Duvarney
Assistant Producer: Dylan Stetson
Assistant Mixers: Oddy Litlabo, Zoltan Monori, Chenoa Tarin, Virginia Wright